Digital Marketing 2017: Top 100 Influencers To Follow

March 3, 2017
Posted by avidamiri

The area of digital marketing is an ever-changing and fast evolving field.  Following and tracking the right thought leaders in this space is therefore especially important.  New insights, strategies, tools, and tips can be helpful for the neophyte or more advanced digital marketing practitioner alike.

For me, while I suggest following thought leaders within the space in order to learn new insights and perspectives, I also think is important to use these individuals as a resource to learn more on what is happening and what has yet to happen in the in space.

I also think it behooves one to take in this information from a variety of diverse views of seasoned industry experts.  I have therefore developed a list of the Top 100 Influencers To Follow and hope my readers find this list useful.

The individuals are not necessarily the best in the industry but certainly the individuals whose insights have been in my view the most meaningful or prescient. In particular, individuals who keep active blogs and social media posts and have a large and active audiences.  Moreover, these are folks who have earned credentials in the industry and make a presence (and often keynote appearance) at some of the top digital marketing seminars and conventions.

The individuals who have made my list are also those that tend to publish prolifically in industry publications.  Their websites are usually replete with relevant and helpful information for other digital marketers and there is generally and advanced level of knowledge in some facet of digital marketing, whether it is social media, search engine optimization, blogging, marketing automation, email blasting, etc.

Be warned, most of the individuals provide good information in their own personal blogs or social media post and generally have informationally helpful websites, but they still maintain many of their unique digital marketing tools and strategies to themselves as part of their own intellectual capital base.

Therefore, I never expect them to provide their full intellectual suite of ideas and strategies in the form of the free information they release publicly.  However, in my mind, a leading influencer is still providing large amounts of high quality content to the industry in the hopes of elevating the field and industry overall.

Many top digital marketing guru’s reserve the full totality of their information for engagement work or consulting for their high paying clients.  While I can understand the need for these individuals to be compensated well, my belief is they still have an obligation to the industry to make meaningful and productive contributions.

Certainly, while this helps and encourages others within the space, it also helps amplify their brand and inspire new thinking.  These are the kinds of people who made my Influencers list.  For those individuals or digital marketers that prefer to hide behind their veils of incomprehensibility, while I can appreciate their interest in sharing only with “paying clients”, they are not the kind of folks who are really shaping or influencing the field at a higher level. 

I hope this list is helpful to my readers.  Certainly, these individuals have sites, blogs and active social media accounts for you to seek out but also look for their names in conventions or seminars near you or for their articles in publications like Techcrunch, Entreprenur et al.

Rank Twitter Handle Name Company
1 @jeffbullas Jeff Bullas Jeffbullas.com
2 @Sam___Hurley Sam Hurley OPTIM-EYEZ
3 @MarketingProfs Ann Handley MarketingProfs
4 @AshleyFriedlein Ashley Friedlein Econsultancy
5 @Rocco_Zebra_Adv Rocco Baldassarre Zebra Advertisement
6 @iMariaJohnsen Maria Johnsen Golden Way Media
7 @larrykim Larry Kim Wordstream
8 @randfish Rand Fishkin Moz
9 @PamMktgNut Pam Moore Marketing Nutz
10 @leeodden Lee Odden Top Rank Marketing
11 @acfrank Andrew Frank Gartner for Marketing
12 @dknowlton1 Daniel Knowlton KPS DigitalMarketing
13 @DioFavatas Dio Favatas Truth Initiative
14 @evanpdunn Evan Dunn Transform
15 @BrennerMichael Michael Brenner Marketing Insider Group
16 @adamwoodsaus Adam Woods Reed Exhibitions
17 @WBB_13 Brent Bouldin Bank of America
18 @jaybaer Jay Baer Convince & Convert
19 @davidbnz David Bell University of Pennsylvania
20 @DaveChaffey Dr Dave Chaffey Smart Insights
21 @chuckaikens Chuck Aikens Volume Nine
22 @JenPolk1 Jennifer Polk Gartner
23 @AlexTachalova Alexandra Tachalova alextachalova.com
24 @ajalumnify AJ Agrawal Alumnify
25 @MikeSchiemer Michael J. Schiemer Colbea
26 @jeremywaite Jeremy ☁️ Colbea Enterprises
27 @azeckman Ashley Zeckman Top Rank Marketing
28 @MariSmith Mari Smith marismith.com
29 @MelonieDodaro Melonie Dodaro Top Dog Social Media
30 @augieray Augie Ray Gartner for Marketers
31 @krbenedict Kevin R Benedict Cognizant
32 @SimonYates Simon Yates Gartner for Marketers
33 @NealSchaffer Neal Schaffer Maximize Your Social
34 @Matt_Umbro Matthew Umbro PPCChat
35 @markwschaefer Mark Schaefer Schaefer Marketing Solutions
36 @FeldmanCreative Barry Feldman Feldman Creative
37 @BrianHughes116 Brian Hughes Integrity Marketing
38 @ItsDUHnise Jenise Henrikson Search Engine Journal
39 @DanScalco Dan Scalco digitalux
40 @neilpatel Neil Patel Crazy Egg
41 @martykihn Martin Kihn Gartner
42 @MarketingLetter Dr. Angela Hausman Hausman and Associates
43 @lacostejonathan Jonathan Lacoste Jebbit
44 @crestodina Andy Crestodina Orbit Media
45 @markfidelman Mark Fidelman Evolve!
46 @marktraphagen Mark Traphagen Stone Temple Consulting
47 @jacobvar Jacob Varghese jacobv.com
48 @marcusbowlerhat Marcus Miller Bowler Hat
49 @CynthiaLIVE Cynthia Johnson American Addiction Centers,
50 @BrettRelander Brett Relander Launch & Hustle


Rank Twitter Handle Name
1 @Econsultancy Econsultancy
2 @GartnerDigital GartnerForMarketers
3 @socialmedia2day Social Media Today
4 @toprank TopRankMarketing.com
5 @Inc Inc.
6 @Marketingland Marketing Land
7 @ibminteractive IBM Interactive Exp.
8 @Entrepreneur Entrepreneur
9 @googleanalytics Google Analytics
10 @WordStream WordStream
11 @semrush SEMrush
12 @BruceClayInc Bruce Clay, Inc.
13 @Adweek Adweek
14 @simplilearn Simplilearn.com
15 @CMOAustralia CMOAustralia
16 @sejournal SearchEngineJournal®
17 @captora captora
18 @Britanniacomms Britannia PR
19 @markITwrite markITwrite Tech
20 @adexchanger Adexchanger.com
21 @businessdotcom business.com
22 @MerkleCRM Merkle, Inc.
23 @marketo Marketo
24 @ppchero PPC Hero
25 @TheDrum The Drum
26 @SmartInsights Smart Insights
27 @Moz Moz
28 @marketingdive Marketing Dive
29 @MySocialPoint SOCIAL MEDIA
30 @GA General Assembly
31 @ClickZ ClickZ
32 @SMExaminer SocialMedia Examiner
33 @MarketMotive Market Motive
34 @OracleMktgCloud Marketing Cloud
35 @Jebbit Jebbit
36 @SteamFeedcom SteamFeed
37 @SocialZoomFactr Social Zoom Factor
38 @sewatch Search Engine Watch
39 @sengineland Search Engine Land
40 @CMO_com CMO.com
41 @marketme Marketme.co.uk
42 @DigitalMktr Digital Marketer
43 @dmnews DirectMarketingNews
44 @distilled distilled
45 @WeAreTeamSI Team SI
46 @Silverpop IBM Marketing Cloud
47 @Designhilldh Designhill
48 @SGC_Digital SianGunneyConsulting
49 @MktgNutz Marketing Nutz
50 @cmswire CMSWire.com

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