SEO can be an abstruse, enigmatic and intimidating topic for many first-time internet entrants. Moreover, there tends to be many different techniques and strategies and quite about of material out there offering conflicting or ambiguous information. SEO can also become especially convoluted depending what area one decides to put ones focus and whether one chooses […]
It is a sunny afternoon in downtown Salt Lake City, and I am sitting at a coffee shop enjoying a cold drink. I have a chance to interview one of the top SEO Industry experts in this part of the country, Avid Amiri. Avid is a Cornell MBA graduate who spends much of his time tutoring entrepreneurs and […]
I am often asked what kind of education or preliminary training is required for search engine optimization wok. Moreover, many people ask what is required to learn the intricacies of ecommerce and the production of successful online stores. As an ardent auto-didactic, my answer is typically always the same and that is that a good […]
A conversion rate is a very useful metric in ecommerce. It can be extremely helpful in evaluating a potential website purchase to assess upside potential or downside risk or as a key metric in assessing one’s own website and areas for potential improvement. Conversion is basically a calculation for what percentage of one’s existing traffic […]
One of the central things to focus on in content development for your website is the creation of high quality sharable content. Content should be generated for users first, then for the search engine. While the temptation is to focus on keyword stuffing and other on site SEO techniques to improve the traction of content […]
Avid Amiri addresses the importance of identifying the right online niche for internet marketing success in the below article.
Over the past few years I have been involved with many internet enterprises across various industry categories both in mass and niche commerce segments. Where historically it may have been common practice to target or optimize sites around major industry key terms, it is now becoming progressively more important to focus sites around more microcosmic […]
Choosing the right internet niche is a key differentiator between strong and sustainable web companies versus web companies that experience limited profitability over time. It is also an important success driver that cannot be understated. While may investors tend to make decisions around perceived areas of opportunity, intuition or areas of preference, I strongly advise […]